Brand News

TERENCE Wins Tmall Treasure New Brand's 2024 Emerging Leader Award

The recognition highlights TERENCE's steady brand growth, product innovation, user reputation, and ongoing cooperation with the Tmall platform.

Why This Award Matters

For a modern digital piano brand, growth is not measured only by visibility. It depends on whether the product experience is strong, whether users trust the brand, and whether the brand can keep improving across design, service, and education scenarios.

TERENCE's Tmall recognition reflects phased progress in product capability, brand strength, and platform cooperation.

A Milestone in TERENCE's Brand Growth

Terence (Hong Kong) International Co., Ltd., through its self-owned brand TERENCE, received the 2024 Emerging Leader award for Tmall's Treasure New Brand program thanks to steady brand growth, product innovation capabilities, and user reputation.

This award shows that TERENCE has achieved phased results over the past year in product development, platform cooperation, and brand building.

For users, the significance is simple: the brand is continuing to develop products and services around real music learning and playing needs.

Portability x Professionalism: The Next Strategic Direction

Facing diverse aesthetic and usage needs from different consumer groups, TERENCE will continue to focus on the strategic direction of portability x professionalism.

This direction reflects how modern users approach musical instruments. Some need digital pianos that fit small homes. Some want instruments for teaching, travel, or performance. Others want smart learning features that make practice more accessible.

TERENCE aims to expand product coverage while further exploring music education, content collaboration, and professional performance, gradually forming a more distinctive product and brand ecosystem.

How This Direction Benefits Users